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My Portfolio

My portfolio reflects the reality of working across government, defence, healthcare and secure public sector services: not everything can be shown publicly.

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What I can share is how I work. This page covers selected projects, case study summaries and examples of my approach to user research, interaction design, accessibility, prototyping and evidence-led decision making.

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I can discuss further project detail during interviews, subject to confidentiality and disclosure limits.

Sam pointing off screen
Services

WIREFRAMING

GDS Design

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An example GDS design I created for the International Waste Shipment service (concept vs final design) 

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A piece of work for Qualifications in Wales I designed, aimed at making the Create Qualification flow more user-friendly by introducing good form design and categories. 

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A piece of work for Qualifications in Wales I designed, aimed at making the success message less obtrusive and more in line with user expectation.

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A form I created for the Homes England Help to Buy portal, reflecting the currently paper based application process.

CONCEPTUALISING

Making technical concepts easy to understand

The above are some examples of conceptualising how an interface might look in a virtual world, these were created to show potential applications of Virtual/Mixed Reality for Military usage whilst working at Roke Manor Research.

About

SKILLS

Ongoing learning and professional development

I’m currently studying an MSc in User Experience Design at the University of Brighton, which gives me space to strengthen my practice beyond day-to-day project delivery. It has helped me revisit core UX principles, explore interaction design theory, evaluate design methods more critically and apply academic thinking to practical design problems.

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Alongside university, I continue to track my development using the UK Government Digital, Data and Technology Profession Capability Framework. This helps me understand where my strengths sit across user-centred design, where I need to improve, and how my skills align with public sector roles and expectations.

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I also use UX skills matrices and reflective practice to review my progress across research, interaction design, accessibility, prototyping and stakeholder communication. For me, development is not just about collecting tools or methods. It is about becoming more deliberate, evidence-led and useful to the teams and users I work with.

Image by Milad Fakurian
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Testimonials

TESTIMONIALS

"He presents his work concisely and confidently and gives his reasonings for his decisions"

JJ Kaur

Sopra Steria

Clients

MY CLIENTS

Roke manor research logo
Sopra Steria logo
Solent University logo
Serco logo
iQ HealthTech logo
Contact

CONTACT

Let’s Work Together

Oakmount Avenue, Southampton, SO171BX

sam@goatmanux.com

Tel: (+44)7928 772147

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